Genco is a UX/UI Principal Investigator and an Applied Research Advisor at WIMTACH. He received his Bachelors of Graphic Design from Ontario College of Art & Design University as well as his Web Design Post-Grad Certificate with Honours from Sheridan College. He is also the Co-founder & Award Winning Design Strategy Director at Junction Design. Over the course of 15 Years, Junction Design has assisted clients with over 100 projects and they are at the Intersection of Research, Experience Design, and Strategy. At WIMTACH, Genco is a lead advisor in the design team and assists the research team in creating intuitive and engaging digital solutions that improve lives. Genco is a tech & architecture enthusiast, he enjoys Nomadic art and culture and he also likes to explore different cultural foods. He also enjoys playing soccer.